A designer who thinks in systems and stories.
I'm Moeed Shaikh, a senior multidisciplinary designer and creative lead with 9 years of experience across UI/UX, product, and visual design. I specialize in AI-powered SaaS and ERP solutions (scalable dashboards, workflows, and complex experiences), pairing strong visual craft with a software engineering background to ship user-centric, business-driven work across fintech, healthcare, hospitality, and IT.
Currently serving as Senior Assistant Manager, Product & Brand Design at Utopia Brands (Karachi, PK / TX, USA), leading design initiatives for high-end consumer sister brands across Home, Lifestyle, Consumer Electronics, Beauty, Wellness and Pet & Kids.
- 9+
- Years of experience
- 500+
- Clients served
- 60%
- Peak engagement lift
- 2x
- Revenue growth driven
Across UI/UX, product, and visual design
Global brands & international projects
Through systems-led UX & micro-interactions
Validated through data-driven design
Principles that guide the work
Nine years, dozens of industries, one consistent belief: design should be as accountable to business as it is delightful to use.
Strategy before pixels
Great design starts with the business problem. I anchor every decision in goals, users and measurable outcomes.
Systems, not screens
I build scalable design systems and brand frameworks so teams can move fast without losing consistency.
Accessible by default
WCAG standards, tested with Stark and Maze. Inclusive design is not an add-on, it is the baseline.
Craft in the details
Micro-interactions, typography and spacing are where premium is felt. I sweat the details others skip.
A toolkit built over nine years
From research and wireframes to brand systems and generative AI workflows: a broad, battle-tested skill set.
Design
Interfaces that scale with your product
- UI/UX
- Design Systems
- Responsive Web
- App Design
- Wireframing
- Prototyping
- Typography
Brand & Print
Identities that look the same everywhere
- Branding
- Logo Design
- Packaging
- Print Design
- eCommerce
Marketing & Ads
Creative that is built to perform
- Meta Business Suite
- Meta Ads Manager
- Social Media Ads
- Ad Creatives
- Content Calendars
Research
Decisions backed by real users
- UX Research
- Usability Testing
- WCAG Accessibility
- Journey Mapping
- UserTesting
- Typeform
- Google Forms
- Notion
- FigJam Affinity Maps
Tools
The stack I design and hand off in
- Figma
- FigJam
- Figma Make
- Adobe CC
- Photoshop
- Illustrator
- Canva
- Maze
- Miro
- Google Drive
AI & Emerging
Faster delivery, without sloppy results
- Claude Code
- Codex
- Generative AI
- Claude
- ChatGPT
- Gemini
- Cursor
- Midjourney
- MCP
- Gemini Nano & Flash
- Stitch
- Anima
- UiZard
Nine years, five chapters
Senior Assistant Manager, Product & Brand Design
Leading design initiatives for high-end consumer sister brands across Home, Lifestyle, Consumer Electronics, Beauty, Wellness and Pet & Kids.
- Drive UI/UX strategy for digital products: responsive web, design systems and interactive prototypes in Figma.
- Develop and maintain comprehensive brand guidelines: typography, color frameworks and visual identity.
- Lead and review junior designers while collaborating with marketing, product and packaging teams.
- Translate brand strategy into scalable design systems and cohesive brand experiences.
Art Director / UI/UX Designer
Led a team of UI/UX designers and creatives building branding, product and awareness campaigns for internal and US clients.
- Designed user-centric websites and SaaS/ERP apps for US clients, with redesigns averaging 30% higher engagement.
- Built responsive, micro-interaction-rich designs for fintech, hospitality and IT, adhering to WCAG with Stark.
- Leveraged design systems, Figma libraries, MCP and plugins to sharpen workflow efficiency.
- Analyzed feedback and metrics via Google Workspace & Maze to continuously raise design quality.
Digital Art Director
Led the brand’s creative vision, managing outsourcing and cross-functional collaboration for consistent execution.
- Developed internal design systems and recruitment-focused creative campaigns.
- Executed data-driven social and branding strategies driving up to 2x average revenue growth.
- Directed creative branding for subsidiary companies and seasonal exhibition booths.
Senior Graphic Designer
Lead designer in a dynamic multi-level agency, managing projects under tight deadlines.
- Delivered branding, print, UI/UX, illustration and social content for 500+ clients.
- Mentored junior designers and oversaw recruitment and art direction.
Freelance Graphic Designer
Served diverse international clientele on a leading freelancing platform.
- Awarded multiple prize contests in year one with 100% project completion and a 4.9 rating.
- Created compelling visual content aligned to client branding across industries.
Software Engineering & Visual Communication
Iqra University
Core foundation in software engineering, human-computer interaction, web architectures, and algorithms.
Aptech Inc
Professional training in vector art direction, brand typography, and identity execution.
Arena Multimedia
Comprehensive curriculum covering digital layouts, motion graphics, and cross-platform media production.
Have a project in mind? Let's turn your idea into a standout brand.
Let's build a brand worth remembering. Fixed-scope proposals, design-system-ready deliverables, and direct collaboration.